17 Jun, 2008
More of that commercial thing… Part Trois.
Posted by: Justin In: All Hail TV!| Puking on kittens
Pretty sure I’m going to be alone on this one, judging by what I’ve heard on the radio. Fuck it. Everyone else is wrong. This commercial is eye-stabbing bad:
Another hep-cat Apple ad. Joy.
I’m definitely not an Apple fanboy. Yes, we own an iPod, but I don’t get all jizzy about it or the rest of their gizmos, computers, phones, etc.
I’ll give them some credit for unsuckifying the look and feel of some technological doohickeys, though. And, sure, I wouldn’t say ‘no’ if some Daddy Warbucks-esque anonymous benefactor sent me a dual 3.2 GHz Quad-Core Xeon Mac Pro with 32 gigs of RAM, four 1 TB SATA hard drives, and an NVIDIA Quadro FX 5600 1.5TB video card. Oh, and a matching pair of 30″ Apple Cinema HD displays. Can’t forget those… And only $20k! With free shipping!
Geek porn aside, I’m generally not impressed by the iTunes spots with silhouettes dancing like speed-addled rejects from that shitty rave scene in The Matrix Reloaded.
But the thing that really gets me about this ad is Chris Martin.
Nothing against Coldplay, in general. The song in the commercial is catchy enough, and the rest of their music is at least tolerable.
And I was tempted to take this off the list because he was smart enough to snatch up Gwyneth Paltrow. That’s definitely worth a few points.
But the God damn look on his face during that video, the “Look at me! I’m a singer! I’m emoting! I’m deep and soulful!” face? And the hand gestures? Like he’s lightly spanking the air in front of him? God, I just threw up a little.
I believe it when it comes from a musician. If I see a guitarist or a drummer lost in the rhythm, even the ones in this commercial, I can forgive them for looks that make an O-face seem like a dignified and stoic expression.
I don’t buy it with singers, though. They just come across as the attention-whoriest people in the bunch. Seems about 90% of singers do that shit, too, and they all look like fucktards.
Fucktards who make me want to throw my iPod at the TV, not buy another.
