Huh.
So being a big fat consumerist whore, I do a lot of online shopping. I’m used to seeing websites making a big deal out of their sales, drawing your attention to items you can buybuybuyrightnow for pennies off the regular price.
You know what I’m talking about. Like this ad on the Target website:
Like you don't already own this.
Well, the little Princess’s 5th birthday is fast approaching, so I was on that same Target site looking for some Littlest Pet Shop shit they’re out of in the stores. Saw this in the search results:
Quick! Buy now before we, um, lower our price back to normal?
Don’t get me wrong, I actually adore Target. One of my favorite places to spend money I don’t have. But this didn’t really surprise me. When you go to their stores, you often see bright red tags on products that aren’t really on sale. You know, the ones that say “As Advertised!” but neglect to mention that “advertising” something doesn’t necessarily mean that you’ve discounted it.
Still, though, I’m thinking it’s time to start some random drug tests for the marketing department. Can’t imagine any other explanation for why they’d go out of their way to draw your attention to the fact that they’re actually charging more than list price.
